The use of conjoint analysis in the design of new transportation systems: the case of the car train of the University Cultural District in Guadalajara
Keywords:
conjoint analysis, Guadalajara, urban designAbstract
The consideration of citizen opinion on the design of new urban projects seems incontestable right , but unless techniques based on surveys , there are few quantitative instruments to implement this right. In this article we use the pooled analysis, a technique based on choice experiments to include the preferences of future users in the design of a possible transport system " lorry convoy " in the Cultural District , University of Guadalajara. The use of this technique is very convenient since the transportation system is evaluated based on a group rapid transit , which is new in the national context , and should be evaluated before the preferences and perceptions of potential users , to be able to design a way that is most appropriate to citizenship.
The results, based on a preliminary sample , suggest a different view on the attributes that bring more value to the project from that based on expert opinion. Thus, the functional aspects (eg, network layout , shaped vehicle called ) , were more relevant for users who are not related to the level of security, privacy , environmental issues and urban design of the stations own .
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