Architecture and urban landscape as a Specific Globalization

Abstract

There is a lack of referentiality in a large proportion of modern contemporary architecture, which leaves certain crucial factors unaddressed, such as the relationship with the users, the links to a particular cultural context and new
relationships between the modern construction and others surrounding it. This is leading to the dawn of a new era in which architecture must redefine its very meaning. The continual lack of historical and cultural context forces architecture relentlessly towards a change of meaning, which in many cases it is transformed into a piece of design, subject to the fickle trends of current fashion and detached from the essence of the architecture. In response to this situation, the phenomenon of ‘Specific Globalization’ has emerged, which occurs when various
architectural projects are constructed by different architects in the same space at the same time, establishing mutual relationships between the constructions and with the general socio-physical context. The aim is to create an urban unity
that strengthens the city’s identity. This globalization strives to find its specificity in the way it fits and adapts itself to each distinct place at a local level, in a context in which global cities have lost all interest, thereby taking action and beginning to endow themselves with context.